About Us
Nature’s Bounty, Perfected by Innovation
At Yarashoo, we believe that nature provides the most extraordinary flavors — all we do is preserve and enhance them. Yarashoo means “The Farmer’s” in Amharic, a reminder that everything we do is grounded in the success of the farmers we work with. Through brands like Aifa, Yarashoo is redefining market linkage and agro-processing by helping smallholder farmers increase their productivity, reducing their post-harvest loss, and connecting them to sustainable markets and global value chains; by driving quality, innovation, and shared growth.
Aifa is a proud brand of Yarashoo Agro Industry, an Ethiopian agro-processing company dedicated to empowering farmers, reducing post-harvest losses, and creating vibrant market opportunities.
The name “Aifa” comes from the Gamo people’s phrase “Aifa Aife,” meaning “fruit” — a heartfelt tribute to our partner farmers who nurture the land and harvest its treasures. Through Aifa, we showcase the incredible magic that unfolds when innovation meets nature’s purest gifts.
Our mission is simple yet powerful: to bring the explosive flavors of Ethiopia to the world through premium dried fruit products. Every Aifa product carries a story — of careful cultivation, sustainable practices, and the dreams of the farmers who make it all possible.
Who We Are
Yarashoo Agro Industry is an Ethiopian agro-processing company focused on reducing post-harvest loss and creating reliable market linkages for smallholder farmers. Through structured sourcing, modern processing, and quality assurance, the company delivers consistent, export-ready agricultural products to local and international markets.
Key Highlights
- Over 200+ smallholder farmers engaged
- 92% women workforce across operations
- Scalable processing model with export potential
What We Do
We operate across the agricultural value chain:
- Sourcing directly from farmers
- Processing and value addition
- Packaging and quality control
- Market linkage (local & export)
Yarashoo is building a commercially viable, impact-driven agro-industry platform designed for scale.
Dried Fruits: Nature’s Superfood
Dried fruits are nature’s candy — ripe fruits gently dried to remove most of their water content while preserving their flavor, nutrients, and natural goodness. This traditional preservation method creates a nutrient-dense snack that’s both delicious and convenient.
At Aifa, we harness this time-honored process with modern precision, ensuring every piece of fruit bursts with authentic African taste and wholesomeness.
Packed with fiber, vitamins (especially Vitamin A, C, and K), minerals like potassium and magnesium, and antioxidants.
Ideal for snacking, hiking, or post-workout recovery thanks to their natural sugars and high-energy content.
By removing moisture, dried fruits can be enjoyed year-round without compromising flavor or nutrition.
At Aifa, we believe in purity — our fruits are naturally dried, free from preservatives and artificial sweeteners.
High fiber content aids digestion and supports gut health.
Perfect for on-the-go snacking, baking, salads, smoothies, or paired with breakfast favorites like yogurt and oats.
Our Products
High Quality Processed Agricultural Products
Yarashoo produces a range of processed fruit and agricultural products designed to meet both domestic and export market requirements.
Aifa Foods, a brand of Yarashoo Agro Industry, is a pioneering food processing brand dedicated to transforming fresh produce into high-quality dried fruits and vegetables. It offers nutritious, additive-free snacks with a shelf life of up to 12 months. AIFA Foods is committed to reducing post-harvest loss, innovating healthy food options, and creating job opportunities for women and youth through sustainable food processing and market expansion.
As Aifa continues to expand its presence in Ethiopian retail outlets- including cafés, restaurants, and supermarkets- it is also exploring export opportunities in different international markets. Through innovation and sustainability, Aifa Foods is shaping a healthier and more environmentally conscious food industry.
Product Features
Up to 12 months Extended Shelf Life | Hygienic Processing Standards | Consistent Quality | Scalable Supply Capacity
At Aifa, each package is a celebration of Ethiopia’s lush orchards and tropical abundance. Available in 35g and 100g packs, our products are designed for snacking, sharing, or savoring slowly.
Pineapple
Our Aifa Pineapple slices deliver a sweet-tart punch, rich in Vitamin C and bursting with tropical sunshine. Gently dried to preserve their juicy flavor, they make an irresistibly healthy snack.
Mango
Our Aifa Mango strips capture the true essence of ripened African mangoes — luscious, naturally sweet, and packed with antioxidants. A delicious way to boost your energy and satisfy your cravings.
Tomato
Yes, tomatoes can be a fruit snack too! Our Aifa Dried Tomatoes bring a savory, slightly sweet flavor rich in lycopene and Vitamin A. Perfect on their own or paired with cheese, salads, and charcuterie boards.
Mixed Fruits
Can’t decide? Enjoy the best of all worlds with Aifa’s Mixed Fruit pack. A colorful, nutritious medley of pineapple, mango, and tomato — each piece offering a burst of natural flavor and goodness.
All our products are
Naturally Dried, with
No Added Sugar or Preservatives
Where to find us
Aifa’s premium products are now available at leading retail outlets across Ethiopia, including cafés, restaurants, and supermarkets. Following our recent EFDA certification, you can find Aifa on shelves of :
- Main Supermarkets in Addis such as Friendship, Allmart, Bambis and Lomyad
- Major Cinemas
- Gyms and Wellness Centers
- Cafe and Restaurants such as Tomoca, Savor, Bloom and Moyos
- Online Platforms such as BEU Delivery and ZMall
Stay tuned for more updates as we grow our presence and bring Aifa’s quality products to even more customers!
For bulk orders or partnership inquiries, please contact us below.
Our Farmers: The Heart of Aifa
At Yarashoo, farmers are not suppliers — they are partners. Through Yarashoo Agro Industry, we are committed to transforming the lives of smallholder farmers across Ethiopia.
We are currently sourcing different fresh fruits and vegetables from South Ethiopia, Sidama and Afar regions.
Our model goes beyond sourcing. We invest in:
Training & Capacity Building
We provide technical assistance to farmers, introducing them to best agricultural practices that improve fruit quality and yield.
Post-Harvest Support
Through better storage, sorting, and drying techniques, we help farmers reduce post-harvest losses and retain more value from their crops.
Fair Market Access
By linking farmers directly to processing opportunities and local and international markets, we help them secure better prices and stable demand.
Community Growth
Our work uplifts entire communities, creating ripple effects of prosperity through skills development, increased income, and economic resilience.
Our Partners
Join our Mailing List
to Learn More about Our Products & Farmers
READ OUR STORIES
Yarashoo Agro Industry – CARE Partnership
Partnership with Affiong
Work with us!
Partnership Opportunities
- B2B Supply
Supplying processed agricultural products to hotels, supermarkets, and institutions - Export Partnerships
Reliable sourcing and processing for international buyers - Development & NGO Collaboration
Joint programs on farmer engagement and value chain development - Government & Institutional Partnerships
Supporting national agricultural transformation initiatives